Snapchat s AR Lenses Are The Newest Tool For Ads

Remember Snapchat's dancing 3D hot dog?mysnapfilter.com Well, you might start seeing a few more Lenses like that one because Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. Bud Light to create Lenses featuring the Blade Runner "Spinner" car and a bud light vendor. 3D World Lenses are active through the outward facing camera and can be placed on pretty much any surface. You can resize it, move it around and even walk around it once it's in place. Snap says that its dancing hot dog was viewed over 2 billion times on Snapchat and that its Lens popularity has an impact on advertising with ad campaigns using them resulting in increased ad and brand awareness. Snapchat introduced the ability to add 3D objects into an image in April and 3D Bitmoji followed earlier this month. Today's announcement brings these AR capabilities to advertisers who can offer them nationally, targeted by age, gender or interest or via a swipe-up attachment to a regular ad. And with users snapping over three billion times a day, snap-based advertisements stand to be seen quite a lot.


In December 2017, Snapchat released Lens Studio. This free software application for Macs and PCs allows anybody with a computer to create their own AR lenses on Snapchat and share them with the world. This is similar to the ability to create custom geofilters for Snapchat, but there’s a big difference. AR lenses are not limited by geographical location, meaning your AR creations can be shared by anyone, no matter where in the world they are. Now that anybody can build an AR experience on Snapchat, people all over the internet have been hard at work making some pretty interesting stuff.


Some lenses are funny. Some are strange. But all of them are pretty creative. Here are 33 of the most creative community AR Snapchat lenses I could find. Make sure you have the Snapchat camera open and start exploring. These are just a few of the many community lenses out there, and many new ones are being made every day. If you want to be up to date on the newest editions, be sure to follow this subreddit. While many of these lenses may seem silly, they are a shining example of how readily available AR technology is becoming to the pubic. You no longer need an expensive system or be an AR expert to create something amazing. Just a computer and your imagination. If these lenses didn’t scare you away and you’re feeling inspired, you can download Lens Studio and start making your own AR lenses! You can also check out the Lens Studio YouTube channel for tutorials and updates. Let your creative freedom run wild, just keep the twerking characters to a minimum. And no more Squidwards please.


We’ve got a lot of exciting social media updates for you in this week’s edition of Spark Bites! Read on to get the latest scoop on the new AR lenses Snapchat is testing, Twitter’s upcoming Trend Spotlight Ads, Instagram’s new "question" sticker for Stories, and more. Experimenting with Snapchat filters and AR lenses is about to get even more fun! Last year, Snapchat released its Lens Studio, which enabled creators to build their own AR lenses, and since then, over 100,000 unique lenses have been created. To make the creations available for everyone to use, Snapchat is building an in-app library where users can browse and use the masks, filters, and lenses!


Snapchat is also working on a new project, codenamed "Eagle," to make its camera a product search tool. The unreleased "Visual Search" feature tool would take a photo of a barcode or object and direct the user to where they can purchase the product. Snapchat is already teaming up with Amazon to help pair product images to places users can make the purchase. The new online shopping feature would make the app useful for much more than just connecting with friends socially! Google has been announcing updates to Google Pay all year long, and they’re finally going live! The most anticipated update is its peer-to-peer function, which allows users to transfer payment to their friends and even split a transaction between up to five users, making splitting the bill much easier.


Twitter is on its way to make a lot more revenue from its ‘Trending Topics’ feature by introducing Promoted Trend Spotlight Ads. The promoted trending topics will appear at the top of the trending list and will be shown with a banner of an image or GIF. Pinterest is widely used for finding party planning tips, DIY project inspiration, and recipes, and with its release of a new chat feature, it will also be a great platform for group discussions and collaborative planning! The chat feature is a new addition to activity feeds for group boards and will allow users to comment on boards or start a public conversation with a user without having to attach it to any specific pin.


It’s been a big week for Facebook! Facebook is adding an archive option to its Stories, so users can save their Stories content to the app rather than use storage on their phone. After the initial 24 hours, stored content can be re-posted to Facebook or other platforms, including Instagram. Facebook is also testing an Instagram-like highlights feature for its Stories content. In addition to having the option to archive Stories and keep them private until they’re reposted, users will be able to store the Stories publicly after they’ve been shown on the main feed for 24 hours. This week, Instagram introduced a "questions" sticker to its Stories so users have another way to interact with their friends.


Released in October, Instagram’s polling feature for Stories has shown to be very popular. The new questions sticker feature will go a step further by allowing friends to ask users open-ended questions and have the responses posted for all followers to see. Instagram also announced an update to its Stories that will benefit advertisers. Soon, all brands that have enabled shopping on Instagram will be able to add product tags to images in their Stories. The new feature is sure to help brands market their products to Instagram’s 400 million users! And there you have it, all your social media updates for the week! We’ll see you next week for another edition of Spark Bites. Enjoy your weekend, everyone!


Though the joy and benefits of social media can most certainly not be ignored but there are certain privacy risks that need to taken into consideration as well. Whether you’re a private individual or a socialite; an over-sharing adult or a secretive teen; you should be aware of your privacy options and their utilizations to meet our needs accordingly. Facebook is rather known for creating constant changes in its privacy settings owing to which you need to keep yourself updated with the options available in order to prevent third parties from using your information and more. You can find your "Privacy Settings" by clicking on the downward facing arrow on the extreme top right arrow of your screen. A drop down menu should appear. Click on the "Settings" option. The next step requires you to click on "Privacy" from the options in the toolbar on the left.


Make sure to thoroughly go through all the options available. Most settings will be set to "Public" or "Everyone" by default. The most important settings can also be reviewed through the "Privacy" option in the top navigation bar. The option appears as a lock icon. Tag Review: Find the option of "Timeline and Tagging" in the settings menu. This allows you to limit individuals with permission to post on your timeline along with the ability to "review" any tag before it appears on your timeline. Activity Log: You can limit search using Facebook’s option of Graph Search and other engines by using your Activity log. The activity log can be accessed by clicking on the main drop-down arrow on the extreme top right of the screen. The activity log allows you to clear your search history in order to avoid invasion of your privacy by advertisements or any other individual.


Find the "Search" option in the list on the left. This social media platform is rather simple when it comes to managing your privacy. In order to access or edit your privacy settings, the mobile app for Instagram has to be installed and used on your smartphone. You have the option of making your account private. You are required to click on the gear icon on the extreme top right of the profile page. This will allow you access to the account settings. Scroll down to find the option for "Private Account". This will allow your pictures and videos to be viewed by followers you personally approve.


Turn the location map off. This option is provided to you prior to uploading of any photograph or video. All that you are required to do is simply deselect the option of "Add to Photo Map". This will prevent Instagram from providing information regarding any location that you might want to keep private. This app is a new favorite among the younger generation. When you first open the app, you will enter the photo-taking mode. Slide the screen down and you will reach your profile page. Click on the gear icon on the top right corner for Settings. Scroll down to the section called "Who Can…" - This is where you can limit the people who can contact you (send you snaps or call you) and view your story. The default settings for both options will be "Everyone".


You can change them to "My Friends" or customize them according to your needs by limiting those you want to avoid from within your friend’s list. Like Instagram, you need to install the application on your smartphone in order to gain access to the privacy settings and more. WhatsApp allows you to control privacy settings of display picture, last seen, status and receipt view. These are set to "any user" as default. Select the "Account" option and then click on "Privacy". A drop-down menu will appear that will allow you to change settings from "Everyone" to "My Contacts" or "Nobody". Android smartphones have the option of enabling and disabling the option of "Read Receipts".


This option allows you the notification of when your message has been viewed by the recipient.facebook.com Keep in mind that Privacy settings tend to evolve with time regardless of the application at hand. In order to keep your privacy settings updated, you should look out for any notifications from the system application and go through the changes made. Author's Bio: KidGuard's sole mission is to protect your children online. Our team spends every waking hour thinking about how to bring awareness and inspire solutions on issues of cyber bullying, online predators, teen suicide, and childhood depression in the age of technology. KidGuard employs a team of researchers and writers to educate parents on solutions to digital parenting problems and also runs a popular child cell phone monitoring software to allow parents to stay involved in their child's life online. Please Register or Login to post new comment. Dear Dr. Romance: How can I make my family understand I love him? Birth control for acne - All you need to know about!


Spiegel's words were followed by a slew of announcements that, if all goes according to his plan, could help Snap grow and make more money -- which, in turn, would appease investors. There's a lot of room to make up if Snapchat wants to catch Instagram, but Spiegel is adamant that what the company needs to do is focus on itself, not on what its competitors are doing. This is why Snapchat has to open up its platform to others, even if that might come with challenges of its own, like navigating the minefield that is user data and building a safe platform around it. Ben Schwerin, vice president of Partnerships at Snapchat, told Engadget he doesn't see all these changes the company is trying to make as an identity crisis or fighting for relevance.


Rather, he views them as a "natural evolution" for Snap. Schwerin said allowing developers to tap into core features like Stories, which drive the more than 3 billion Snaps created every day, can create growth opportunities for Snapchat.youtube.com With Tinder, the Snap camera doesn't live inside the dating app, so if you want to share a picture or video with an AR filter or lens, you need a Snapchat account. Meanwhile, Snap Games is launching with six titles, including an original from Snapchat (Bitmoji Party) and a Fortnite-inspired game from Zynga called Tiny Royale. At the same time, though, Schwerin said these partnerships need to be curated; otherwise there's a risk of turning the Snapchat experience into a cluster for users. What Snapchat wants to do is cast a wide net with a carefully selected group of partners, which can help it differentiate itself from the rest of the pack.