Edición de «Just As You Imagined Facebook Could Not Get Any Larger It Is Even Now The Buzzword Is Still Facebook»
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− | + | When Facebook launched its platform in 2007, executives said it would become an "ecosystem" full of Web-based software applications that would make their creators money by [http://www.Martindale.com/Results.aspx?ft=2&frm=freesearch&lfd=Y&afs=solving solving] user needs.<br><br>Their advantage over the rest of the Internet would be connective tissue that Mark Zuckerberg called "the social graph" -- his metaphor for the [http://Photo.net/gallery/tag-search/search?query_string=dataset dataset] that describes Facebook users and maps the connections between them.<br><br>It never really happened, and last week, Facebook reportedly dropped plans to build a Paypal-like payments system for its platform to the bottom of its to do list -- to us, a sure a sign as any that executives at the company no longer believe the widget-only, on-Facebook-only version of the platform will grow into any kind of economy or ecosystem.<br><br>But Facebook isn't giving up on connecting Web-based software created by third-parties to information about its users.<br><br>Only now, [https://www.burmatours.us lam visa nhat] instead of asking developers to come to Facebook and build apps for its platform, Facebook is taking its "social graph" to the rest of the Internet through a service called Facebook Connect, which allows Facebook members to sign into participating third-party Web sites using their Facebook accounts.<br><br>The prediction here is that the new plan works and that Facebook Connect becomes what the Facebook app platform was supposed to be: a way for Facebook to benefit itself and other companies by bringing what it knows about its users to businesses around the Internet.<br><br>Besides the fact that it's obvious Web publishers would crave a way to make it easy for Facebook's 140 million users to engage more with their sites and their advertisers, here are three reasons why we're optimistic:<br><br><br>There aren't a lot of Web users on Facebook Connect -- about 100,000 joined in its first three weeks -- but that number will grow as already committed big publishers like Twitter, Digg and Hulu finish their implementation. Twitter's Facebook application alone has over 92,000 monthly active users.<br><br><br>Sites that already implemented Facebook are seeing a boost in user-engagment. After Gawker Media integrated Facebook Connect, user registrations were up 45% week over the week a comments were up 16%.<br><br>In anecdotal evidence, but telling: Iminlikewithyou founder Charles Forman never planned to port any of his Web-based multiplayer games into the Facebook platform -- he saw it as a lot of work for little gain -- but tells us that after seeing Gawker's numbers, implenting Facebook Connect is "on the list." <br><br>What we're not predicting for Facebook Connect in 2009 are big revenues for Facebook as a result of its massive adoption.<br><br>140 million members is massive adoption and Facebook's current executive team hasn't proved capable of turning up revenues to match the company's sky-high valuations yet.<br><br>But they should come eventually. For a simple product, Facebook could sell publishers data about their users. It's also possible Facebook might eventually offer ways for publishers to serve different ads for different Facebook-connected users.<br><br>See Also:<br>Facebook Indefinitely Postpones Payments System -- Smart<br>Facebook Connect Boosts Gawker's New User Sign-Ups, Comments<br><br> |